NEW DELHI, INDIA: DIC India said it has launched its first-ever mobile application in India called DIC India Ink Master app, to provide Indian customers a unique platform to address their day-to-day operational queries.
With physical channels of interaction witnessing a decline in the wake of the pandemic, digitization has becoming the new normal for both consumers and businesses. Hence, to offer a bilateral communication platform to its customers, DIC India has introduced a self-help mobile application, which is a part of the company’s holistic digital engagement strategy.
Developed mostly to address the needs of the local ink industry, DIC India Ink Master app lists down possible operational problems and solutions related to lamination adhesive, news inks, flexographic, gravure, offset printing etc. faced by a printer or a converter.
Additionally, the app will also offer a dedicated section called ‘Raising a Query’ that will allow customers to request for guidance on new problems faced by them. In order to provide a seamless and timely response to the users, the app will be monitored 24X7 and 365 days by an assigned team at DIC India.
“The pandemic has forced businesses across sectors to adopt digital first approach. More than ever now, we are living in a contactless world wherein the majority of interactions with both customers and partners have now moved virtually,” said Manish Bhatia, managing director & CEO, DIC India.
“With the launch of the DIC India Ink Master mobile app, we are positive that the Indian printer & converter community will greatly benefit, thereby giving them a gain competitive edge. Through this app, we will address our customer’s present and future concerns w.r.t activation or maintenance of their printing presses etc,” he added.
Recently, to create mindshare of the Indian customers across Indian subcontinent about the toluene ban announced by The Bureau of Indian Standards (BIS) for food packaging, DIC India leveraged its digital initiative called DIC Konnect.
Under this flagship initiative, the company hosted a series of webinars, which were organized with an aim to guide customers about the best industry practices to restart their printing process post the lockdown, address their concerns as well as demonstrate the company’s robust product portfolio. The DIC India Ink Master mobile application is an extension of the DIC Konnect initiative undertaken by the company.